I highlighted many reasons why businesses fail online – especially with regards to social media and social marketing.
This time I am going to look at the other side of the coin and focus on all the ways in which a business can succeed online through SEO and marketing intelligence, creativity, focus, skill and experience.
Remember that it is not your job as a business to have the skills and expertise it requires to succeed online. It is your job to succeed regardless of the skills and expertise you have in-house.
Hiring a top SEO consultant is arguably the most cost efficient and effective way to do succeed sooner rather than later. But be warned, it’s not always easy to find the right person. I recommend you read How to hire a SEO Perth consultant to get a better feel for the task.
1. Identify goals and business objective
Many businesses have no idea what to expect from the Internet. Most small business owners have been weaned on stories of overnight success. Many are seduced by ridiculous promises of huge returns for small investments (i.e. get to the top of Google search for only $9.99 per month).
Many SEO and marketing businesses are unscrupulous and bend the truth about what you can expect from their services. Sure, they may get you to the top spot on Google search for $10 per month, but I can guarantee it will be for a relatively useless, long tail search term that drives no traffic whatsoever.
The fact of the matter is that, on the Internet, as in traditional business, you don’t get something for nothing.
A good SEO consultant will help you to determine realistic targets based on your business, the market, and available resources. This will help inform your own expectations so that you can make informed decisions about how to proceed.
2. Proper strategy & planning
Many small businesses I talk to have a website, a blog, social media accounts, they’ve tried PPC ads, and much more. Very few of them understand what they are doing. They may know what they want to achieve, but not how to go about it.
An SEO consultant can tell you why it is important to do certain things and in a certain way in order to have the maximum benefit.
3. Reduce waste and streamline cost
Despite the fact that you are paying a top SEO industry professional for their time, the amount of money you will save over the short, medium and long term will far exceed this investment.